Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and “keep” while also obtaining a refund, the buyer kind of has a special “burden of honor” too. I have asked for refunds when a product was totally misrepresented and poorly done. In one instance the video and audio courses were sold as being “convenient and viewable anytime and anyplace”. Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.
One more thing–please don’t ignore people. A quick “thanks, but no thanks” note is so much better than no reply at all. In fact, next time you’re replying to a message on the site, check out the new “Thanks but No Thanks” template. It’s a quick way to nicely let someone know you’re not interested in corresponding.
Writing is an untapped natural healer, which according to The Med Serv. Medical News, reporting on a study by Smyth & colleagues, concluded that “The simple act of writing about bad times can be potent, and a low cost, method of relieving pain and symptoms of chronic illnesses….
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Be decisive. Know exactly what kind of car you want and exactly what you want to pay. Do your homework first and research everything you can find. The Internet is the most powerful research tool ever devised by man. Use it.
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Tip: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don’t be surprised if both your sales and your profit margin go up.